The hospitality industry keeps on growing. Being able to stay ahead of the socioeconomic trend becomes an integral part for the success of your business. In fact, one trend that’s gaining people’s attention is the “support local” campaign that is promoting small and independent businesses that would help in circulating money within their communities.
Businesses are Fast to Adapt
The truth is, there are many businesses that are taking advantage of it by partnering with local businesses. Just for example, hotel bei Neuschwanstein has several tie-ups among local restaurants, parks and other amenities to improve the overall experience of their guests. Besides, there are other benefits of doing such act like:
Building Brand Reputation
Establishing a positive image can help a business to plant itself among the minds of their community and mobilize them in using their facilities. While they might not need or want to book rooms in your hotel, still they can instantly recall you if they have friends who need to stay in the area or perhaps, when having a place to meet, host events, relax or dine.
Simply speaking, it is like a form of marketing via word-of-mouth but for free! So, you have not just been able to promote local businesses but also, get a chance to have people share the word about your business. It’s a win-win scenario.
Gives Edge to Your Brand
Since travelers become a lot more sophisticated towards their spending habits while traveling, it is essential for your brand to provide them good reasons to choose your business than everyone else. Travelers nowadays are actually discerning and looking for authentic and unique experiences that the local community can offer. Now, since your hotel is situated at the core of every local business in the area, this just increases your chances of making it happen.
Develop Strong Partnerships
Being able to source local vendors can develop a positive and long-lasting relationship with other businesses in your area. This in return can help in generating revenue and at the same time, strengthening local economy. By simply buying local supplies for the needs of your business, you are promoting truly unique products as well as services that make your hotel above others.